Elmo says: P is for potty! We say: Potty training your child can be easier – and more fun – when Elmo’s there to help. In continuous publication since 2005, our best-selling Potty Time with Elmo book has now been enjoyed by more than 2 million potty-goers, and counting.

Mother Reading to Child

Reading regularly with young children stimulates optimal patterns of brain development and strengthens parent-child relationships at a critical time in child development, which, in turn, builds language, literacy, and social-emotional skills that last a lifetime.

Kids with Books

When Phoenix International Publications, Inc. purchased the children’s division of Publications International, Ltd., stacks of brand-new but no-longer-needed story books and stuffed toys could have been discarded in the shuffle — but instead, staff from both companies volunteered to find good homes for every single one.